ts.com

Launching ts Marketing an integrated toolkit to transform your marketing

ts.com are proud to announce the launch of ts Marketing, their powerful new marketing toolset.

The toolset will enable event, sports, and arts organisations alike to move from simply selling tickets, to creating a lasting relationship with their existing audiences and helping to build and develop future audiences.

Audience and ticketing data captured through ts Venue or ts Web, fed directly into ts Marketing, is analysed quickly and clearly in one closed loop system. The valuable sales and marketing information can then be used for many marketing, planning, sponsorship and fundraising purposes.

Mark Ellis, Managing Director of ts.com explained: “Purple Seven are the market leaders in providing integrated marketing solutions and we are delighted to make available to our customers Purple Seven technology as a white labelled product – ts Marketing. ts Marketing will give our customers a powerful toolset to transform their marketing on many levels. It has been designed to be simple and easy to use, with little IT knowledge required – ideal where resources are limited and staff are at a premium. And I am delighted to announce that we already have seven customers committed to ts Marketing.”

In addition to many reporting and data analysis features within the toolset, ts Marketing has an integrated direct marketing module for creating and sending targeted campaigns via email, SMS, mail or phone. Campaign details are automatically added to customer accounts so that responses can be easily measured, managed and monitored.

Delivered through a secure web interface for easy access ts Marketing has a simple to use dashboard-style interface, and provides fast and easy access to graphical reporting.

“With ever increasing pressure to build and develop attendance and audiences cost effectively, any event, organisation or venue using ts Marketing will really be able to understand the impact of their communications and use this information to focus their sales and marketing activities. In addition they will be able to easily report and forecast customer activity to help with funding and planning.” Mark concluded.

Stuart Nicolle, Managing Director of Purple Seven commented, “We welcome the launch of ts Marketing powered by Purple Seven technology. It is a milestone for the company in developing a white labelled product available to ticketing suppliers and we are delighted to have worked with ts.com on their integration.”