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Doncaster Rovers and Carlisle United unveil new ticketing system

Both Doncaster Rovers FC and Carlisle United FC have announced that they have been offering fans a new and exciting way to buy their match tickets this season. The clubs are using the award-winning online ticketing service ticketingsolutions to sell tickets in advance over the web and on the phone.

For Doncaster Rovers FC, who enjoyed successful online sales using the service last season, the decision to upgrade and use ticketingsolutions for all its advance sales comes ahead of the Club’s move to the new, seated Lakeside sports stadium next year. As Chief Executive, Dave Morris explains, “Using ticketingsolutions means that we can offer our fans a faster and easier way of buying their tickets. It is another example of the modern, forward-thinking approach that the Club is taking as it looks to its future at Lakeside”.

The in-house ticket printing capability of the ticketingsolutions service ensures that both clubs can now manage the ticket fulfilment process more efficiently, resulting in considerable cost-savings and a more stream-lined operation. Carlisle United FC has recently implemented the system. “We previously outsourced all our ticket printing and this, combined with the unpredictability of on-the-day sales meant that we often had to pay over the odds for any ticket wastage. With advance ticket selling through ticketingsolutions we can more accurately forecast the number of tickets we need and as such have significantly cut our print costs”, says George Thomson, Business Operations Manager at Carlisle United.

Fans are now able to buy their tickets well in advance of match days, and no longer have to join the queues on the gate. With the choice of either having their tickets posted or collecting them from the ground, feedback from fans has been very positive. “Supporters have welcomed the chance to buy their tickets online which saves them a lot of time. It makes for a more enjoyable experience at the ground, and demonstrates the Club’s ongoing commitment to its fans,” continued George Thomson.

Doncaster Rovers is also taking advantage of the e-marketing potential within the ticketingsolutions system to sell club-branded merchandise online. In addition to match tickets, shirts, scarfs and other products are now available from their website www.doncasterroversfc.co.uk

Matthew Hare, Managing Director of ts.com, which provides the service, commented:

“We are pleased that Doncaster Rovers and Carlisle United are using ticketingsolutions for all their ticket sales. Not only is it an easy and convenient service for fans to use, it also enables clubs to communicate more effectively with them, and, ultimately, brings more people through the gates”.

Doncaster Rovers FC used the ticketingsolutions service to sell advance tickets for the Club’s historic Carling Cup home match win over Manchester City.